Fashion Brands Analysis

Designer Woo Young-mi founded her eponymous brand WOOYOUNGMI in 2002. In 2002 WOOYOUNGMI was launched in Paris. Youngmi wanted to establish a designer brand that allowed her the freedom to design for the vision she holds of her ideal man. Wooyoungmi has shown on the Paris Menswear Week since 2003. In 2011 Wooyoungmi became an official member of La Chambre Syndicale de la Mode Masculine. Also that year the brand collaborated with London department store Selfridges on the event "My Coat, My Gift," Five young London creatives were asked to redesign the brands' best-selling Coat No. 51. The resulting designs were exhibited in a special pop-up at Selfridges, with a percentage of the sales of the coat during the event donated to charity. In 2012, under the art direction of daughter Katie Chung, Wooyoungmi began collaborating with artists.

The most famous products in WOOYOUNGMI are suits and coats, which possess a signature design of WYM - a turnup design on the clothes' sleeves. Suits have been tremedously popular after several celebrities wore it, and coats aso have been settled the best-seller in the fashion industry. However, those were only popular for high-end brands maniacs. Wooyoungmi Back Logo T-shirts, a simple t-shirts that have wooyoungmi logo behind it, faced a megahit in the public. Public loved the famous signature logo of wooyoungmi , the square tab, and WYM was able to grow rapidly among other renown fashion brands.