around 34.4 billion
The brand value of Nike has increased year-on-year since 2010 and reached around 34.4 billion U.S. dollars in 2020.
In comparison, the adidas brand was valued at approximately
12.07 billion U.S. dollars in 2020 – increasing for the fifth consecutive year f
ollowing two years of decline
Under Armour had a brand value of 3.5 billion U.S. dollars in 2019.
Head also has high brand value. Becasue, it has diverse marketing. However, Head has less brand value rather than adidas and nike.
Puma is still a small player relative to Adidas and Nike.
Its brand value fell to US$1.5 billion in 2009, but has crept up in recent years,
and in 2011, has reached its highest Global 500 brand value figure ever of US$2.3 billion..
VF expects 49-year-old Vans to do $2.3 billion
in sales this year, up from around $2 billion last year, making
it the fastest-growing part of VF. If you valued Vans like public peer Skechers , it'd be worth about $3 billion, seven and a half times what VF paid.
