Sports' brands

Nike is a customer-oriented brand and customer loyalty is a strong source of competitive advantage for it. The company has employed several methods to increase customer loyalty. Apart from investing in design and quality, the brand has also employed a great business strategy and focused on customer service.

The adidas brand's mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience, in a sustainable way.

Under Armour's main distinct competitive advantage is its ability to innovate products that disrupt and change the sports apparel industry. UA is focused beyond developing better versions of current sports apparel, they are creating completely new products that outperform existing technologies.

HEAD is less popular than above brands. However, it trying to grow their company with diverse sports marketing.

Puma is most definitely the best. Their strategies to lighten environmental impacts, constant development of cutting edge technologies to advance athletes, providing come of the coolest looking kits for the world cup and not to mention working with Rihanna.

Vans describe its competitive advantage by targeting a certain type group, who they advertise with and by collaborating with the marketing team to work effectively with each editorial team they develop ideas on how each department can work together and brainstorm on ways to come up with new products,